How many times have you walked into Shoprite and bought a carton of fruit knowing that it was imported from South Africa? I'm sure that each of us are fully aware of this yet still fail to demand more local produce. The United States is going through a similar dilemma with the outsourcing wave - how can you increase local demand when foreign supply is cheaper and better.

In a recent Times of Zambia editorial, Chris Sealy, is quoted as saying, “No one else but Zambians themselves can help promote their own products and in turn market them abroad.”

Are you creating a demand for Zambia?