Those aspiring to break into economies at the bottom of pyramid (e.g. Zambia) face the main challenge of how build a business model that would adequately 'sell to the poor', through the acquistion of resources at a cost below their potential and deploying these resources into capabilities that create higher than average benefits for constomer. Simply put the poor are poor and therefore you need to find ways of stimulating demand, and while at the same time navigating your way around the endless list of trouble spots e.g. corruption, undefined property rights and so forth.

Read the complete post at http://www.memeza.com/story.php?title=Valuable_lessons_for_aspiring__foreign_investors

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Posted Fri, Mar 21 2008 4:19 by memeza / Zambian News