According to the director, who has operated in various markets including Zambia from where he came to Kenya last year, Kenyans are lagging behind among many African countries where much of the airtime distribution is done electronically. Noting that the system has been operating in other markets for more than three years, Mr Jere said up to 99 per cent airtime distribution in South Africa and Nigeria is done electronically, 90 per cent in DRC, Zambia 60 per cent and Chad 40 per cent. He said the recent shortage of scratch cards (both Celtel and its competitor, Safaricom) experienced in the country at the height of the post-election violence, would have been avoided if much of the airtime were electronically distributed, thereby avoiding any geographical and security hurdles faced in physical delivery of airtime.