Sometimes it makes ones skin crawl, sometimes one is simply embarrassed, sometimes one feels completely disrespected by it but most of the time it simply is disappointing. The Zambian journalist has such a great opportunity. There is so much going on in Zambia. Politics, economics, social issues, health, (in)justice and so much more to report, analyze, critique, provide insight to, provoke social debate on. Sadly, most of the time our journalists simply report the obvious. Have you noticed that the headlines all look alike or are a copy of one that was published last week, month or year? Have you seen how silly it is that every sports commentator is a parody of Dennis Liwewe? What I would give to watch a seriously researched programme on Zambian TV or listen to one on the radio that doesn't assume the viewers and listeners to have IQ's of amoeba. I happened to watch part of a programme on a local station today. It was supposed to be giving advice to someone who had written in. This was my second attempt to watch this programme this year. The presenter first of all seemed to have picked this question randomly, selected her panelists badly and expected these persons to have had understood the question and instant insight, analysis and answers to the question. This was a shame. The question was a good one and relevant to viewers. I really believe the presenters / moderators / directors / producers of these programmes should:
The news papers are hardly much better. It seems that the journalists never read outside the Zambian dailies. They really need to read a lot more widely. Not only should they read news papers, they should read other books and published works to broaden their mental horizons. Their vocabulary would grow past their current 1,000 words and phrases and they would set the minds of their readership challenges. Standards would get better as we would demand equally good and/or better quality. As it stands, it is all I can do to read the headlines and the introductory sentences in bold. I do not waste my time with more in Zambian papers with exception to the Edem articles. Journalist please raise the bar, I know you can do better.
RZM - do you think this criteria applies to online journalists? I think people make more personal connections with people online and thus are able to respect their audience, articulate discussions through comments, polls and forums. Do you think Zambian journalists should be doing more online?
I think that not only should Zambian jounalists be doing more work online, they should "cut" their journalistic "teeth" online. Here they can get proper (peer) review and critique.
Few people are born with the writing / presentation talent, the rest must learn the art but all must practice to be perfect (or as close to as possible).
Along with just presenting their work for public scrutiny, they should read the critique that is done on other work.
I sometimes wish I had the skill. Unfortunately, the gift of the gab eludes me, but I do know how to recognise it when I see it.